Creating a Business Profile
A Business Profile does not appear to visitors by itself. Once it is approved, you need to create at least one Product Listing.
What is a Business Profile
A Business Profile is the first step to using the Tourism Business Database . It stores information about your business, including your business name, logo, contact details, website and social media links.
Before you start
Prepare the following information:
- Business name
- Logo
- Contact details
- Website Links
- Social Media Links
- NZBN (optional)
- TripAdvisor ID (optional)
Use your website as the source of truth and keep facts consistent with other profiles.
How to create a Business Profile
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Quick steps
Click Add a new business
Enter business details, including logo and contact information
Review your Business Profile and submit it for approval
You can save your progress as a draft if you are not ready to submit.
Moderation can take up to 5 business days
What happens next
Once your Business Profile is approved, go to your Business Dashboard and create your first ⚪Product Listing. Your Product Listing is the content that describes the specific product, service or experience you want visitors to see.
Keep your information current
Review your Business Profile whenever your business name, category, location, contact details, website, booking link, opening season, credentials or other core details change. Test your website and booking links after updating them.
What information may appear publicly
Information from both your Business Profile and Product Listings may be displayed on newzealand.com and shared with selected tourism partners.
Detailed Instructions
Step 1: Click the New business button
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Step 2: Enter the name of your business
Step 3: Select the correct business type
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There are three business types accepted into the Tourism Business Database:
New Zealand Based Operator:
Accommodation, activity, transport or multi-day tour and package products or services based in Aotearoa New Zealand.
Travel Seller:
Travel Agency or an Airline offering travel to Aotearoa New Zealand.
Visitor Information Service:
On-the-ground visitor information services open to the public.
Step 4: Upload your business logo
- One file only
- 128 MB limit
- Allowed types:
png, jpg, jpeg - Images must be larger than 600 pixels wide
Step 6: Find your business address using the search bar
- If you have selected New Zealand Based Operator as your business type, you will need to enter a New Zealand address
- Check your map location. It is important that you make sure your location is accurate on the map. Use the map to make minor adjustments if required. Do this by clicking and dragging on the red marker
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Check your location details are correct. If you can't find your city in the Region & City/Town dropdown, select the nearest available.
Step 7: Enter your business contact details
If you're adding an Online booking URL, please make sure it links directly to the booking engine or booking section of your website.
- Phone numbers must be entered in international format i.e., include the +64
- Web addresses should include the full URL, including the https:// at the beginning
Step 8: Enter links to your social media accounts (optional)
Step 9: Link your TripAdvisor ratings to your Business Profile (optional)
- Visitors to newzealand.com can sort Product Listings by TripAdvisor rating . Your ranking and review number will change as TripAdvisor updates.
Step 10: Review your content, and when you’re ready click Submit for Approval or choose Save Draft to complete at a later date.
Frequently Asked Questions
What should I do if my business already has a Business Profile?
Do not create another Business Profile.First, create a Tourism Business Database user account. Then follow the ⚪Get access to an existing business guide to request access to the existing profile.
If you are unsure whether your business already exists, search for it before creating a new profile.
Can I save my Business Profile and finish it later?
Yes. Select Save Draft to save your progress and return later.
A draft Business Profile is not reviewed or visible to visitors. You must complete it and select Submit for Approval when it is ready.
Why can’t I create a Product Listing?
Your Business Profile must be approved before you can create Product Listings.
If it is still in draft, complete the required information and submit it for approval. If it is under review, wait for the review to be completed.
Once approved, open your Business Dashboard and create your first Product Listing.
Which Business Type should I choose?
Choose the Business Type that best describes your organisation:
- New Zealand Based Operator: Provides eligible accommodation, activities, transport, tours or packages based in New Zealand.
- Travel Seller: A travel agency or airline selling travel to or within New Zealand.
- Visitor Information Service: An approved physical visitor information centre providing in-person support to visitors.
The Business Type affects which Product Listing types are available. If you are unsure, contact us before submitting your Business Profile.
Can I create more than one Business Profile?
Only create a separate Business Profile for a genuinely distinct business. Do not create another profile for:
- A different product offered by the same business
- A seasonal version of the business
- A business that already exists in the Tourism Business Database
Create separate Product Listings under the Business Profile for the individual products, services or experiences you offer. If you manage several distinct businesses, each business may require its own Business Profile.
What is the difference between a Business Profile and Product Listing?
A Business Profile contains your core business information, such as your name, logo, contact details, website and location.
A Product Listing describes a specific product, service or experience visitors can book.
Your Business Profile does not appear on newzealand.com by itself. You need at least one eligible, approved Product Listing for visitors to see your offer.
How long will approval take?
Business Profile review can take up to five business days.
We will contact you if we need clarification or changes. Check the email address linked to your account while the profile is under review.
Can I update my Business Profile after it has been approved?
Yes. Update your Business Profile when your business name, contact details, website, location, logo or other core information changes.
All changes need to be reviewed before the updated information appears publicly.
How do I replace or remove my business logo?
Open your Business Profile and go to the logo section.
To replace the logo, remove the existing image and upload the new file. Use a PNG, JPG or JPEG image that is at least 600 pixels wide.If you cannot remove the existing logo, contact the Tourism Business Database team and include your business name and a screenshot.
What should I use as my business name?
Use the public name visitors will recognise on your website, booking platform and other official channels.
Do not add promotional statements, locations or keywords unless they are part of the business’s recognised name.
Keep the name consistent across your Business Profile, website and Product Listings.
What should I use as my business website?
Use the official website for the business.
Enter the full address, including https://. Check that the link works and opens the correct website.
Don't use a social media profile instead of your official website unless your business does not have a website and this is permitted by the Tourism Business Database.
Do I need an NZBN?
Adding an NZBN is optional.
If your business has an NZBN, enter it to help identify the correct legal business. See NZBN numbers for more information.
What location should I enter if my business does not have a visitor-facing address?
Enter the location that is most useful and accurate for visitors. Depending on your business, this may be:
- The main meeting or pickup point
- The location where the experience begins
- The main area your business operates from
Do not use a private residential address unless visitors are expected to go there.If your products operate from different locations, add the relevant visitor-facing location to each Product Listing.
What should I do if my town or city is not available?
Select the nearest accurate town or city from the list, then check that the map marker shows the correct visitor-facing location.
Do not select a location that would mislead visitors.
If there is no suitable option, contact the Tourism Business Database team. Include your business name, full address and the town or city you expected to find.
Next Step
Once your Business Profile has been approved, you can create individual Product Listings.