A Travel Deal is a time-limited offer linked to an approved Product Listing in the Tourism Business Database. Approved Travel Deals can appear with your Product Listing and in other relevant places on newzealand.com.
A Travel Deal must give visitors a clear, bookable benefit, such as:
A specific price
A reduced price
A stated amount off
A percentage discount
An added-value inclusion
The offer must be available under the advertised conditions for the full period the Travel Deal is displayed.
Before you start
You need:
An approved Product Listing
A genuine offer that visitors can book
A confirmed price or discount
Clear inclusions and conditions
A direct webpage or booking link for the offer
Confirmed display dates
Confirmed travel or redemption dates, where applicable
The ability to honour the advertised offer throughout the Deal period
The Deals function becomes available after the relevant Product Listing has been approved.
Use an advertised price that can be booked throughout the Deal period
Link to a webpage or booking journey supporting the offer
Clearly explain important conditions
Be available without requiring entry into a competition
Not require membership of a brand loyalty programme
Accurately represent the linked Product Listing
Dynamic prices that may change from the advertised rate
Competitions, prize draws or giveaways
Offers only available to loyalty programme members
Vague promotions without a confirmed price, discount or benefit
Offers that visitors cannot book using the linked webpage or promotional code
Create a Travel Deal
1. Open the Deals area
Sign in to the Tourism Business Database and select Deals from the top navigation.
If you want to reuse an expired Deal, open it and update the offer and dates.
To create a new Travel Deal, select Add a new deal.
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2. Select the Product Listing
Choose the approved Product Listing that the Travel Deal relates to.
The Deal should accurately represent the same product, service or experience described in the linked Product Listing.
3. Choose where the Deal will appear
Select the market versions of newzealand.com where you want the Travel Deal to appear. Only markets that match your Product Listing's available languages will be shown.
The market selection affects the currency displayed:
If you select one market, the Deal displays in that market’s currency.
If you select New Zealand and other markets, the Deal displays in New Zealand dollars across the selected versions.
Before submitting, check that the displayed currency and advertised price match the offer available through your website or booking journey.
4. Choose the Deal type
Select the Deal type that accurately describes the offer shown on your website.
Examples may include:
A fixed price
A new reduced price
An amount saved
A percentage discount
An added-value offer
Use the same price, discount and conditions in the Travel Deal, webpage and booking system. Do not choose a Deal type simply because it may attract more attention.
5. Add an image
The first image from the linked Product Listing is added to the Travel Deal automatically.
You can select Choose File to use a different image.
Use an image that:
Shows the actual product or experience
Is current and high quality
Works when cropped to different sizes
Does not contain text, pricing or a logo
Is different from images used for other active Deals where possible
Images containing text or logos may be cropped when displayed on newzealand.com.
6. Write the Travel Deal copy
Use the limited space to explain:
What the visitor receives
The advertised price or discount
Who the offer applies to
Important eligibility or booking conditions
When the offer is available
Any relevant age, height, weight or group requirements
Avoid repeating information already shown in the Deal fields.
Family Deal example
Two adults and two children under 14 from NZ$280.
Requirement example
Minimum weight 30 kg. Advance booking required.
Use complete, plain language. Do not rely on unclear abbreviations or promotional claims.
7. Add the offer link or promotional code
The More about URL should link directly to a webpage containing:
The Travel Deal
The advertised price or discount
The offer conditions
The eligible dates
Clear booking instructions
Do not link to your homepage if visitors would need to search for the offer.
If visitors need a promotional code, include it clearly in the Travel Deal copy and make sure the code works in your booking system.
For example:
Use code SUMMER when booking.
8. Set the display dates
Set the dates during which the Travel Deal should appear on newzealand.com.
The start and end dates control when the Deal is displayed. They do not necessarily represent when the visitor can travel, attend or redeem the offer.
The display period can be up to 12 months from the date the Deal is created. Most offers use a shorter period and can be resubmitted when new pricing is available.
If the travel or redemption dates are different from the display dates, state the valid travel dates clearly in the Deal copy, conditions and linked webpage.
For example:
Book by 30 Nov 2026 for travel from 1 Feb to 31 May 2027.
9. Save or submit the Travel Deal
When the Travel Deal is ready, select Submit for approval.
If you want to finish it later, select Save Draft.
Your work will not be saved unless you select Save Draft or Submit for approval.
What happens next?
Tourism New Zealand will review the Travel Deal before it is published.
If changes are required:
Open the Travel Deal
Review the moderator feedback
Make the requested changes
Check the complete Deal for accuracy
Submit it again for approval
Once approved and published, the Travel Deal can appear with the linked Product Listing and in other relevant places on newzealand.com.
Keep your Travel Deals current
Do not leave an offer published if visitors can no longer book it at the advertised price. Expired Travel Deals can be updated and resubmitted with a new valid offer and date range. Do not simply extend an expired Deal without checking every field and the linked webpage.
Create a Travel Deal in another language
You can create a Travel Deal in Simplified Chinese, German, Japanese or Korean when the relevant translated Product Listing has been approved.
Only create a translated Deal if:
The offer is available to visitors using that language
Your business can handle enquiries and bookings in that language
The price and conditions are accurately translated
The linked webpage or booking journey supports that language
Your business can honour the advertised rate until the Deal ends
Each translated Travel Deal should be submitted for approval.
Frequently Asked Questions
Question
Answer
Why can’t I create a Travel Deal?
Check that the relevant Product Listing has been approved and that you are managing the correct business. The Deals function becomes available after Product Listing approval. If it is still unavailable, contact the Tourism Business Database team.
What types of offers can I create?
Create an offer with a clear, bookable benefit, such as a fixed price, reduced price, stated saving, percentage discount or added-value inclusion. The offer must match the information available through your website or booking journey.
What should I consider when choosing an image?
Use a current, high-quality image showing the actual product or experience. Don't use an image containing text, prices or a logo because it may be cropped when displayed. Use different images for multiple active Deals where possible.
Which image appears on my Travel Deal?
The first image from the linked Product Listing is added automatically. You can replace it by selecting Choose File and adding another suitable image.
What should I enter in the Prefix field?
Use a short phrase that accurately explains the price, such as From, Now or Per person. Make sure it makes sense when displayed with the amount.
Where should the More about URL link?
Link directly to the webpage explaining the Travel Deal, including the advertised price, conditions, valid dates and booking instructions. Don't link to a general homepage if visitors would need to search for the offer.
Can I use a promotional code?
Yes. Include the promotional code clearly in the Deal copy and make sure it works in the linked booking journey for the full Deal period.
What is the difference between display dates and travel dates?
Display dates control when the Travel Deal appears on newzealand.com. Travel dates define when visitors can use or redeem the offer. If these periods are different, state the travel dates clearly in the Deal copy and linked webpage.
How long can a Travel Deal appear?
The display period can be up to 12 months from the date the Deal is created. Use a shorter period where the price, availability or conditions may change.
Can dynamic pricing Deals be approved?
No. Visitors must be able to book the advertised rate throughout the Deal period. A published price cannot change each day to match dynamic pricing.
Can competitions or prize draws be approved?
No. The offer must be available to eligible visitors who want to book it. It can't depend on entering a competition or prize draw.
Can a loyalty programme offer be approved?
No. A Travel Deal can't require visitors to join or belong to a brand loyalty programme.
Can I create a family Deal?
Yes. Clearly state the number of adults and children included, applicable age limits, total price and any important conditions.
Can I create more than one Travel Deal?
Yes, where different offers, products, markets or periods apply. Avoid creating duplicate Deals for the same product and offer. Use distinct images where possible.
Can I edit a published Travel Deal?
Update the Deal if its price, dates, conditions, image or linked webpage changes. Updated content may need to be reviewed before it appears publicly. Don't leave inaccurate offers published.
Can I reuse an expired Travel Deal?
Yes. Open the expired Deal, update the price, conditions, links and dates, then submit it again for approval. Check every field before resubmitting.
Why isn’t my approved Travel Deal showing?
Check that the Deal is published, its display start date has arrived and its end date has not passed. Also check the linked Product Listing remains published. If it's still missing, contact the Tourism Business Database team.
Can I create a translated Travel Deal?
Yes, if the relevant translated Product Listing has been approved. Make sure the offer, conditions, webpage and booking journey support the selected language.
Still need help?
If you cannot create, submit, update or find a Travel Deal, contact the Tourism Business Database team. Include: