Product Listing types

Product Listing types

Product Listings must represent an eligible tourism product or service. Use the guidance below to choose the most accurate type, then review the  ⚪Tourism Business Database Terms and Conditions⁠  for the full eligibility requirements.


Choose the right Product Listing type

Your Product Listing type should describe the main product or experience a visitor can book. The options you see depend on the Business Type selected in your approved Business Profile.
Choose the type that best describes the overall offer. Do not choose a listing type simply to appear in more searches. If you offer several distinct products, you can create a separate Product Listing for each one.
Listing type
Choose this when the visitor is booking
Accommodation
A place to stay
Activities & Day Trips
One main experience or activity
Multi-Day & Package Tours
A multi-day itinerary or combined package
Transportation
Travel or vehicle hire as the main service
Visitor Information Services
In-person visitor information
Offshore Travel Agent
New Zealand travel through an overseas seller
Airline
An airline service to or from New Zealand

Detailed descriptions of Listing Types

Accommodation

Choose this type for short-term accommodation that visitors can book for a trip within New Zealand. Examples include:
  • Hotels and motels
  • Lodges and resorts
  • Hostels
  • Holiday parks and campgrounds
  • Serviced apartments
  • Bed and breakfasts
  • Farmstays
  • Holiday homes
  • Glamping accommodation
Property managers may create listings where they have the owner’s permission to market the property.

Activities & Day Trips

Choose this type when the visitor is booking one main activity or experience. This may include an experience that runs overnight or across more than one day if it remains focused on one primary activity. Examples include:
  • Bungy jumping
  • Guided or self-guided cycling
  • A wildlife cruise
  • A scenic flight
  • Equipment hire
  • A guided walk
  • A day trip
  • A bookable museum experience
  • A ski field or ski-hire service

Multi-Day & Package Tours

Choose this type when the visitor is booking a multi-day itinerary or package containing several components, destinations or experiences. These products commonly include transport, accommodation or a planned sequence of activities. Examples include:
  • An escorted tour visiting several regions
  • A self-drive itinerary with accommodation
  • A multi-day package combining transport, accommodation and activities
  • A customised itinerary sold as one package

Transportation

Choose this type when transport from one place to another, or vehicle hire, is the main service being booked.If transport is included as part of an activity or tour, choose the listing type that best describes the main visitor experience. Examples include:
  • Car, motorbike or campervan hire
  • Scheduled bus and coach services
  • Ferries
  • Bike shuttles
  • Private driver services
  • Domestic flights

Visitor Information Services

This type is for approved physical visitor information centres that provide in-person information to the public, such as:
  • Official i-SITE Visitor Information Centres
  • Department of Conservation visitor centres
Do not select this type for travel agencies, tour operators, booking websites or general online information services.

Offshore Travel Agents

This type is for travel agencies based outside New Zealand that actively promote and sell New Zealand travel products. Your business must meet the relevant eligibility requirements in the Tourism Business Database  ⚪Terms and Conditions⁠ .

Airlines

This type is for airlines operating services to or from New Zealand. Airline content must meet the relevant eligibility requirements in the Tourism Business Database Terms and Conditions.


What cannot be listed?

The Tourism Business Database does not generally support standalone listings for:
  • Events
  • Cafés and restaurants
  • Bars
  • Shops and retailers
  • General food outlets
  • Products that are not available to visitors
  • Businesses that do not meet the eligibility requirements
Your local Regional Tourism Organisation may provide other opportunities to promote these businesses.


Still not sure which type to choose?

Choose the type that best describes the main product a visitor is booking.
If you are still unsure,  contact the Tourism Business Database⁠  team before creating your Product Listing. Include:
  • Your business name
  • A link to the product on your website
  • A short description of what the visitor books
  • The listing types you are considering



Ready to create your listing?

Once you know which type to use, return to the Product Listing guide for step-by-step instructions.