An effective Product Listing helps visitors quickly understand your offer and decide if they’re going to book or visit.
Use the four-part quality check
Find: Can visitors and digital systems locate your listing and use its links?
Understand: Is it clear what you offer, where it is and who it suits?
Trust: Are your facts current, consistent and supported?
Recommend: Is it clear when the offer is a good fit and how to book?
Use ‘visitor first’ language
Write for travellers who may not know your region, product type or business. Explain what the experience is, where it is, how long it takes, who it suits and what makes it worth considering.
Write a strong summary
Your summary should quickly answer: What is the product? Where is it? Who is it for? What is the most useful, verified point of difference?
Less Useful
More Useful
We offer amazing experiences and great service.
Explore Rotorua’s geothermal landscapes on a guided half-day tour, including geysers, cultural storytelling and return transport from central Rotorua.
Add the practical details visitors need
Include the following where relevant:
Duration, departure times, opening hours and season
Meeting point, address, transport, parking, transfers and travel time
Age, fitness, swimming ability, family needs and group size
Mobility, sensory, bathroom, dietary, companion and assistance-dog information
Inclusions, itinerary, equipment, guides, meals and what to bring
Price or price link, availability, cancellation, weather and booking steps
Make proof specific
Replace broad claims with the facts a visitor needs to judge fit and confidence. If you describe the product as accessible, safe, authentic or sustainable provide details explaining or documenting each claim.
Use images well
Choose current images that clearly show the visitor experience, product, place, scale and season. Avoid images that are too dark, too small, heavily branded or unrelated to the product.
Make a strong first impression with a standout cover photo
Make sure your images are of high quality - 1080 pixels wide is recommended
Add descriptive captions to enhance the visitor experience
Only submit photos where you know who took them and can attribute these to someone or a business in the Image captions. This is for copyright reasons.
Link your Qualmark rating to your Product Listing
All product listings are displayed by default on newzealand.com based on their Qualmark rating. To appear higher up in the listings it is important to add your Qualmark ID to your listing. Make sure to enter it on the first page of your listing.
To find out more read our guide to linking your Qualmark account to your Product Listing. To get in touch with Qualmark contact enquiries@qualmark.co.nz.
Enter your TripAdvisor information
Similarly to Qualmark, potential travellers can choose to filter product listings by TripAdvisor rating. As TripAdvisor is recognised internationally, it is useful to add this information to your listing. See our guide on linking your TripAdvisor account.
Keep information consistent
Your wording does not need to be identical everywhere, but your core facts should agree across your website, Product Listing and booking system. Check the business name, category, location, price, duration, inclusions, contact details and booking link.
Keep content current
Review the listing whenever something changes. Test website and booking links after making updates.
Quick checklist
Before submitting or updating your listing, check:
Is the product, place and audience clear?
Are practical and suitability details specific?
Are accessibility, safety and cancellation details included where relevant?
Are credentials and proof current?
Are prices, seasons and links current?
Are images useful and accurate?
Are tags and locations relevant?
Do core facts match the website and booking system?
Do booking and contact links work on mobile?
Would an international visitor understand the language?