Operator Resources & Insights
Understand how visitors use newzealand.com
Explore newzealand.com to understand how visitors discover destinations, accommodation, activities, transport and travel information.When reviewing your Product Listings, consider:
- Where visitors are likely to discover your product
- Whether your title and main image make the offer immediately clear
- Whether your location, listing type and tags are accurate
- Whether the description gives visitors enough information to decide
- Whether your website and booking links take visitors to the right next step
- newzealand.com
- Places to visit
- Things to do
- Places to stay
- Plan your trip
Improve your Tourism Business Database content
Use these guides to make your content easier for visitors and digital tools to find, understand and trust.
https://slite.com/api/public/notes/MMeiasBvMqztBe/redirect
Add a Qualmark award to your Product Listing
https://slite.com/api/public/notes/4h46NL-JZ4gqg2/redirect
Check whether your content is approved or published
Understand your visitors
Tourism New Zealand’s research and data can help you understand who is visiting New Zealand, what travellers are looking for and how visitor behaviour is changing.
Use these insights when deciding:
- Which visitor groups your product is best suited to
- What information to include in your Product Listing
- Which practical questions visitors may have
- How to describe your offer clearly
- Which markets you can realistically support
- When to review translated content or market-specific offers
Recommended links:
Work with Tourism New Zealand
There are several ways tourism businesses can participate in Tourism New Zealand’s marketing activity.Explore current opportunities to:
- Support Tourism New Zealand campaigns
- Access industry marketing toolkits
- Participate in content partnerships through your Regional Tourism Organisation
- Showcase new tourism products and experiences
- Use Tourism New Zealand’s Visual Library and brand resources
- Connect your product with international travel sellers
- Share relevant industry and business stories
Tourism New Zealand Visual Library
Search for approved New Zealand images, video footage, campaign resources and industry toolkits. Check the licence and usage conditions for each asset before downloading or publishing it. Visual Library content should not be presented as imagery operators can automatically use in their Product Listings.
Only upload images to the Tourism Business Database if they accurately represent your own product and you have permission to publish them. General destination imagery may be useful for wider marketing, but it should not replace accurate images of the actual product or experience in your Product Listing.
Qualmark
Qualmark is New Zealand tourism’s official quality assurance organisation.
A current Qualmark award helps visitors identify independently assessed tourism products. On newzealand.com , Product Listing results are sorted by Qualmark award by default.
Connect with your Regional Tourism Organisation
Regional Tourism Organisations promote and support tourism within their regions.
Your RTO may be able to help with:
- Regional marketing opportunities
- Destination information and industry connections
- Operator capability and events
- Local visitor insights
- Visibility for businesses or content that is not eligible for the Tourism Business Database
Keep up to date
Tourism New Zealand industry news
TBD news and updates