Creating a Product Listing
A strong Product Listing makes it easier for visitors and digital systems to find, understand, trust and recommend your offer.
What is a Product Listing
A Product Listing describes a specific product, service or experience that you want visitors to find on newzealand.com . This is where you talk about the individual products you offer to customers. Each Product Listing should be for a specific offering and contain all relevant information a visitor would need to understand the product.
Before you start
Prepare the following information:
- Listing title
- Description
- Location
- Images
- Pricing
- Booking links
Use your website as the source of truth and keep facts consistent with other profiles.
How to create a new Product Listing
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Quick steps
Click Manage Business then Add new listing
Enter product details, including summary & description, pricing and location
Review your Product Listing and submit it for approval
You can save your progress as a draft if you are not ready to submit.
Moderation can take up to 5 business days
What happens next
Once approved, your Product Listing can appear on newzealand.com . You can return later to update your listing, add ⚪Travel Deals , add ⚪translations or ⚪improve your content .
Keep your information current
Review your Product Listing whenever your name, category, location, contact details, website, booking link, opening season, credentials or other core details change. Test your website and booking links after updating them.
What information may appear publicly
Information from both your Business Profile and Product Listings may be displayed on newzealand.com and shared with selected tourism partners.
Detailed Instructions
Step 1: Click the New listing button
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Step 3: Select the correct Product Type
The options available will depend on the Business Type selected when setting up your Business Profile. See our guide on the different Product Listing Types .
Step 4: Add a title for your Product Listing
Step 5: Summarise your product
- The summary is the first thing a consumer may read about the product on newzealand.com . Use this space to grab their attention by succinctly outlining what the product is.
Step 6: Add a product description
This is where you supply more detailed information about your business to potential customers. See the ⚪Improve your Product Listing guide for more information.
- Use full sentences to describe your offering rather than bullet points. This helps customers to visualise your product. List benefits not described by the tags, features, and facilities selected further on in the listing creation process, to avoid repetition.
- Include details of any enticing features about the region and your proximity to other attractions. This will motivate the visitors and make them want to use your product, service or activity.
- Remember that your audience is primarily international visitors so tailor your message towards them and avoid using slang, which they may not understand.
Step 7: Select the correct Product Listing Tags
The options available will depend on the Listing Type you selected.
Tags help to further describe your product and are part of deciding where your product listing is displayed on newzealand.com . The more exact your selection, the more relevant the page your listing will appear.
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Step 8(a): for accommodation listings - input specific facilities and features that are applicable to your listing
Step 8(b): Indicate if you can conduct business in different languages, both written and spoken (optional)
Step 9: Enter your pricing and booking information.
This section is also where you enter your months of operation and any Terms and Conditions that might apply. Choose 'Select All' if you operate all year round.
Step 10: Upload images and videos
For example: 7 Images + 3 Video links
Image Upload:
Images will help promote your listing to potential clients. We recommend you upload 3-10 images to your listing image gallery.
Video Upload:
Videos will help promote your listing to potential clients. We recommend you upload 1-3 videos to your listing video gallery.
Step 11: Enter the location where visitors can find your product.
- The location you enter here will decide which destination pages your Product Listing appears on newzealand.com
- If you have created a transport or Multi-Day Package and Tour listing, you will have the option to add multiple locations to your listing. This is to help the visitor find different stops on the tour or different branches for products like car rental. Please see ⚪Add multiple locations to your Product Listing for more information.
- Use the map to make minor adjustments if needed. Do this by clicking and dragging on the red marker
Step 12: Enter the contact details specific to your product.
- Ensure you are using the direct and specific URL in the listing.
Step 13: Link your product listing to a Qualmark award (optional)
- Enter your Qualmark Account ID into the box and click ‘Refresh’. If you have a valid, approved award it will automatically appear in the form. Please email enquiries@qualmark.co.nz or call 0800 782 562 to get your Qualmark Account ID sent to you.
- Products are grouped by Qualmark Gold, Silver, Bronze and ‘not assessed’ in user search on newzealand.com. Find out more about Adding your Qualmark Information.
Step 14: Review the content you’ve entered, and when ready click ‘Submit for Approval’.
Your Product Listing will be sent for moderation. This process typically take up to five business days, and you will contacted if we require clarification.
Note on translations: Once an English version is approved, businesses are welcome to ⚪Create a translated Product Listing in Simplified Chinese, German, Korean or Japanese.
Frequently Asked Questions
Why can’t I create a Product Listing?
Your Business Profile must be approved before you can create and submit Product Listings. If your Business Profile is approved but you still cannot add a listing, check that you are managing the correct business. If the problem continues, contact the Tourism Business Database team.
Can I create more than one Product Listing?
Yes. Create a separate Product Listing for each distinct product, service or experience you want visitors to find.
Don't combine unrelated products into one listing. Each listing should have its own accurate description, images, location, pricing and booking link.
Can I save my Product Listing and finish it later?
Yes. Save your Product Listing as a draft and return to complete it later. Draft content does not appear on newzealand.com and is not reviewed until you submit it for approval.
What is the difference between the summary and description?
The summary should quickly explain what the product is, where it takes place and what makes it useful or distinctive. It may be the first information a visitor sees, so it should make sense by itself.
The description should provide the practical details a visitor needs to decide whether the product is right for them. Depending on the offer, this may include the itinerary, duration, inclusions, meeting point, suitability, accessibility, transport and what to bring.
Add prices, opening months and booking conditions in their dedicated fields rather than repeating them here.
Where should I add the duration of my product?
There is no separate duration field. Add the duration near the beginning of your description so visitors can find it easily.
For example: “This is a three-hour guided walking tour.”
What image should I use first?
Choose a clear, high-quality image that shows the actual product or experience. Avoid logos, text-heavy graphics, collages and images that do not accurately represent what visitors can book.
The first image is generally used as the main image, although presentation may vary by channel.
How do I change the order of my images?
Select and hold the drag handle beside an image, then move the image to the position you want. The first image will be used as the main image for your Product Listing, so choose one that clearly represents the experience.
What should I include in an image caption?
Use the caption to add useful context that is not obvious from the image, such as the location, activity or accessibility feature shown.
Do not use the caption for promotional claims or repeat the Product Listing title.
What should I enter as the image credit?
Enter the full name of the photographer or organisation that created the image. Only upload images you have permission to publish. Do not use initials unless that is how the creator is publicly credited.
Why can’t I add my video?
Check that:
- You selected Add a new video
- You entered the full URL for the video
- The video is publicly viewable
- The link is not for a YouTube Short or another unsupported format
If the video still cannot be added, please contact us . Include your business name, Product Listing name, video URL and a screenshot of the error.
Should I link to my homepage or the specific product page?
Link directly to the webpage or booking page for the product described in your listing. Avoid linking to your homepage if visitors would then need to search for the product themselves.
When should I select Free Entry?
Select Free Entry only when visitors can access the product or experience without paying a required admission fee.
Don't select it for complimentary services that are only available after buying another product.
If koha or donations are accepted but not required, explain this clearly in the pricing information.
What if my booking conditions or cancellation policy do not fit in the available fields?
Include the key conditions that visitors need to know before booking. You can also add a direct link to the full terms or cancellation policy on your website.
Make sure the information in your Product Listing is consistent with the policy on your website and booking platform.
How long does Product Listing approval take?
Review can take up to five business days. We will contact you if changes are required.
Can I edit my Product Listing after it is approved?
Yes. You can update an approved Product Listing at any time. Changes need to be reviewed again before the updated content appears publicly.
Why isn’t my approved Product Listing showing on newzealand.com ?
First, check the Product Listing’s status. It must be approved or published before it can appear publicly. Where it appears may also depend on its listing type, location, categories and tags. Updates to newzealand.com and partner websites may not happen immediately.
Next Steps
Once you're listing is approved, you have the option to create a deal.
Need help?