Creating a Product Listing



What is a Product Listing?

The Product Listing is what is displayed on  newzealand.com .

This is where you talk about the individual products you offer to customers. Each listing should be for a specific offering and contain all relevant information a visitor would need to understand the product. An activity, branch, property or tour are examples of a product.

Getting your  Product Listing working effectively⁠  is crucial to driving referrals to your business so it is worth taking the time to set it up well with as much information as possible.




How to create a new Product Listing



Summary

To create a Product Listing in the Tourism Business Database:
Click 'Manage Business" then "Add new listing"
Select the correct  Listing type⁠ 
Enter product details, including summary & description, pricing and location
Add your  Qualmark Rating⁠  (optional)
Review your Product Listing and submit it for approval
Moderation can take up to 7 days

Try to use full sentences, avoid slang and consider international visitors. Translations in Chinese, German, Korean or Japanese are optional.




Detailed Instructions

Your Business Profile must be approved before you can submit a Product Listing.  

Step 1: Click the ‘Manage Business’ button on your dashboard

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Step 2: Click the ‘Add a new listing’ button

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Step 3: Add a name for your Product Listing (you can choose to use your business name)

Step 4: Select the correct Listing Type
The options available will depend on the Business Type selected when setting up your Business Profile. See our guide on the different  Product Listing Types⁠ .

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Step 5: Select the correct Product Listing Tags
The options available will depend on the Listing Type you selected.

Tags help to further describe your product and are part of deciding where your product listing is displayed on  newzealand.com . The more exact your selection, the more relevant the page your listing will appear.

Please see our guide on  Product Listing Tags⁠  for information on selecting the right tag.

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Step 6: Summarise your product
The summary is the first thing a consumer may read about the product on  newzealand.com . Use this space to grab their attention by succinctly outlining what the product is.
 
Step 7: Add a product description
This is where you supply more detailed information about your business to potential customers. See  Tips & Tricks for effective Product Listings⁠  for more information.
 
Use full sentences to describe your offering rather than bullet points. This helps customers to visualise your product. List benefits not described by the tags, features, and facilities selected further on in the listing creation process, to avoid repetition.
Include details of any enticing features about the region and your proximity to other attractions. This will motivate the visitors and make them want to use your product, service or activity.
Remember that your audience is primarily international visitors so tailor your message towards them and avoid using slang, which they may not understand.
 
Step 8: Indicate if you can conduct business in different languages, both written and spoken (optional)

Step 9: Upload images and videos
A total of 10 images and video links show in a carousel on  newzealand.com .
For example: 7 Images + 3 Video links

Image Upload:

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Images will help promote your listing to potential clients. We recommend you upload 3-10 images to your listing image gallery.

Video Upload:

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Videos will help promote your listing to potential clients. We recommend you upload 1-3 videos to your listing video gallery.
 
Step 10: Enter your pricing and booking information.

Indicate if your product is free (public art galleries and museums may have free admission)

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If your product is not free you will need to input the cost of the product. There are several fields where we capture this information.

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This section is also where you enter your months of operation and any Terms and Conditions that might apply. Choose 'Select All' if you operate all year.

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Step 11: Enter the contact details specific to your product.
The contact details section includes links to your website and booking pages. To help visitors quickly and easily find the product your listing refers to on your website, ensure you are using the direct and specific URL in the listing.
 
Step 12: Enter the location where visitors can find your product.  
The location you enter here will decide which destination pages your Product Listing appears on  newzealand.com 
If you have created a transport or Multi-Day Package and Tour listing, you will have the option to add multiple locations to your listing. This is to help the visitor find different stops on the tour or different branches for products like car rental. Please see  Multi-Location Listings⁠  for more information.
Use the map to make minor adjustments if needed. Do this by clicking and dragging on the red marker
 
Step 13: Link your product listing to a Qualmark award (optional)
Enter your Qualmark Account ID into the box and click ‘Refresh’. If you have a valid, approved award it will automatically appear in the form. Please email  enquiries@qualmark.co.nz  or call 0800 782 562 to get your Qualmark Account ID sent to you.

Products are grouped by Qualmark Gold, Silver, Bronze and ‘not assessed’ in user search on  newzealand.com . Find out more about  Adding your Qualmark Information.⁠ 
 
Step 14: Review the content you’ve entered, and when ready click ‘Submit for Approval’.  
Your Product Listing will be sent for moderation. This process typically takes 5-7 days, and you will contacted if we require clarification.
 
Note on translations: Once an English version is approved, businesses are welcome to submit  Foreign Language Product Listings⁠  in Simplified Chinese, German, Korean or Japanese.

We suggest you only do this if you have a colleague fluent in a language who can handle enquiries and bookings in it and run safety briefings, as appropriate. The Listing should link to a webpage in that language.
 



Frequently Asked Questions

Question
Answer
Is my experience defined as an Activity or a Tour?
A distinction is drawn between Activities and Tours to help with user search on  www.newzealand.com  An activity is a day or less or overnight and a tour two days or longer. You could have product Listings of both types.
Should I ask for a 2nd Activity tag?
Only request this if your product isn’t covered by the 1st tag.  Tag accuracy helps users search for what they are after on  newzealand.com 
What is an Image caption?
A sentence or two that helps travellers understand the image. Just two lines of text can show in each caption.
What is an Image credit?
The name of the photographer or business that took the photo. This relates to copyright. Submit full names, rather than initials, so the credit can be understood by other people.
What should I cover in the Summary and Description?
Focus these fields on motivational and informative text on the product. Business hour, Pricing and Seasonal information are submitted later in the Listing.
How do I rearrange photos?

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Click on the symbol and drag the image to change the order it shows in the carousel on  newzealand.com 
Why can't I add a new video?
Click on Add a new video.  If the video won’t link, check the link you are using is for a standard video type (we don't currently support video 'shorts').  If it still won’t attach, email  register@newzealand.com  the details.
When should I choose Free Entry?
This applies to public art galleries and museums, who may have free or by koha admission.  It isn’t applicable to commercial operations.
What does Duration mean?
The average time a customer needs to experience a product. E.g. ‘45 minutes ‘or ‘3-4 hours’ Months of operation have already been specified and Business hours are also separate and later in the process.
What should I do if I can’t fit our Conditions & offers or Cancellation policy into the fields?
Include specific links to those areas of your website, if this is the case.
 
It is still a good idea to include the main Conditions and Cancellation policies here so they can be red directly on  newzealand.com 
What’s needed in the Business hours field?
If your business is contactable at any time just enter ‘24/7’.
In other cases, specify business hours by days of the week or seasons e.g. ‘Mon-Fri 8am-6pm, Sat 9am-5pm, closed Sun’ or ‘8am-6pm Nov-March, 10-4pm April-May and Sept-Oct. Closed June-August.’ Mention on which Public Holidays you’re closed, as appropriate.
Where can I find my Qualmark ID?
Please email  enquiries@qualmark.co.nz  or call 0800 782 562 to get your Qualmark Account ID sent to you.
Why isn't my Qualmark ID isn’t being recognised?

If you’ve just been assessed the ID may still be provisional. Contact the Qualmark Specialist who carried out the evaluation to ask when the ID will be integrated into their systems. 
 
If your business hasn’t been assessed for more than a year the ID may no longer be current. In this case, it is recommended that you contact Qualmark at  enquiries@qualmark.co.nz  to schedule a future evaluation.  



Next Steps

Once you're listing is approved, you have the option to create a deal.

Creating a Travel Deal




Can't find the information you need? Email us at  register@newzealand.com