Help & Support
Welcome to the Tourism Business Database Help & Support Hub.
The Tourism Business Database (TBD) helps eligible tourism businesses manage content that can appear on newzealand.com and be made available to selected tourism partners.
Use this hub to help you create, manage and improve your Business Information, Product Listings and Travel Deals
Whether you're getting started, updating content, or looking to improve your visibility online, you'll find practical guidance and support here.
How the Tourism Business Database Works
Your content follows a simple journey:
1. Create a Business Profile
Add your business details, contact information, website links and logo.
Submit for approval. Your business profile will be reviewed by our moderators.
2. Create a Product Listing
Describe the products, services or experiences you offer.
3. Submit for Review
Tourism New Zealand reviews submitted content before it is published. This helps make sure content is accurate, eligible and aligned with the ⚪terms and conditions .
4. Publish and Distribute
Approved Product Listings can appear on newzealand.com and may be made available through selected distribution channels.
5. Keep Content Current
Regular updates help visitors find accurate information and make it easier for AI tools to understand and recommend your business.
New to the Tourism Business Database?
Start here
Submit for review
Your content is published
Important: A Business Profile is the first step. You also need at least one approved Product Listing before visitors can view your products or experiences.
Helpful guides
Before You Submit Content
Check that:
Your description clearly explains your product or experience
Your location is accurate
Prices and links are current
Images accurately represent the experience
Tags are relevant
Booking links work correctly
Accessibility, suitability or safety information is included where relevant
Information is consistent with your website and booking system
I Want To...
Understand how the Tourism Business Database works
Learn how content moves from the Tourism Business Database to newzealand.com and other distribution channels.
Recommended guides
- How Your Tourism Business Database Content Works
Create or update my content
Learn how to create and maintain Business Profiles, Product Listings andTravel Deals
Recommended guides
Manage existing content
Keep your information accurate and up to date.
Recommended guides
Improve my listing quality
Create content that helps visitors quickly understand your offer and decide whether it is right for them.
Recommended guides
Improve how digital systems understand my business
Make it easier for search engines, AI tools and visitors to find, understand, trust and recommend your business.
Start with one accurate description of your business and keep your key facts consistent across your website, newzealand.com , regional tourism listings and booking platforms.
When reviewing your content, use this simple framework:
Find: Can visitors and digital systems locate your business?
Understand: Is it clear what you offer, where you are and who your products are for?
Trust: Are your facts accurate, current and supported?
Recommend: Is it easy for visitors to decide your product is right and take action?
Recommended guides
Need Help?
If you can't find what you're looking for, contact the Tourism Business Database team.
Email: register@newzealand.com
About Tourism New Zealand